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I’m a proud born & bred Mancunian and I truly love my city. I could travel all around the globe yet there’s nowhere else in this world that could match the feeling of home. 



I recently captured the above photo of The Wheel of Manchester, in Piccadilly Gardens. Its colours and vibrancy remind me of all the different types of peoples, languages and cultures that exist in Manchester. And how this diversity come together to make a beautiful connected city. Colour, in all respects, is what Manchester does so well; one of many reasons why I love this place. 

Hope

I also find that the busy city streets are a source of hope, a reminder to look past our worries and see the bigger picture. Impossible as it may seem,  the earth keeps spinning, people come and go, seasons change and we have to make the choice to keep moving forward. 

Things will get better.

Atekka x

P.s All-day breakfast makes me happy.



Moose Coffee, MCR



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Personal

End of An Era

I apologise over the lack of posts but I’ve been swamped with deadlines and other commitments. Here is a quick catch-up:

It’s officially over. Four years at Salford University, completing an Art Foundation and a BA Advertising Design course have flown by. I graduate this July with a high 2:1. Over the moon with my results.

It’s been a roller-coaster ride but all the highs and lows have paid off. Sleepless nights and early mornings,  losing all my work a day before my deadline, regularly losing my usb, wanting to give up, feeling hopeless, mind going blank for weeks on end. Then the glorious spark of an idea, the eureka moment, everything falling into place, feeling like I’m on top of the world.

It’s been an incredible experience. Still not quite sunk in that I won’t be back at uni in September. But I’m excited. I have learnt so, so, so much and I can’t wait to put it all into practise. I have countless hopes and dreams that I want to bring to life. This isn’t the end, it’s the beginning. Corny but it’s true ^_^

Check out my online portfolio to see my recent work. My personal website is a work in progress and the video I created for my D&AD brief can be viewed here.

As always, I’m open to feedback and criticism. Please let me know what you think. I hope  to continue updating this blog so follow to keep updated. For an insight into my day-to-day activities, follow me on Twitter and Facebook.

– Atekka

P.s. here’s a few posters/quotes, I hope they inspire you as much as they have inspired me. Have a good day! xo

 

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Advertising

Make Your Mark

As I mentioned in a earlier post, I’m working on a competition brief by D&AD. In response to the Make Your Mark brief, I’ve decided to create a two-minute self-promo video. The theme is Hard Work and Curiosity, two main features that form me as a person. I wanted to express that it’s these vital features that are my secret recipe for success. 

Deadline day is looming.

I’m balancing other university modules, work and social life so it’s been a mad rush to complete all my work on time. I wrote a script, drew storyboards, researched potential locations and made countless changes. I’ve previously created film trailers and music videos for A-level Media Studies but this is the first time I’m creating a video in a short span of time.  As I’m a born and bred Mancunian, it’s important that the video was set in Manchester and shows the vibrant city off as one of my sources of inspiration.

After days of preparation, I went out today to do all my filming. But I underestimated just how stressful it would be. I had 50 boards and initially seven locations to visit, and it took us six hours to complete. We had some struggles such as camera functioning erratically, bad weather however it was an interesting and enjoyable experience. I’ve finished filming so all that’s left to do now is edit the footage into a video that’s Yellow Pencil worthy.

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Advertising

Manchester Digital: Talent Day 2014

On Wednesday 12th February, Manchester Digital Talent Day took place at Manchester Town Hall. Part of the Digital Skills Festival, Talent Day gives people looking for jobs in the digital, creative and marketing sector the opportunity to meet and chat with potential future employers.

The summit is organised by Manchester Digital – the independent association for digital business – with the support of Manchester City Council, the Manchester Metropolitan University, and in partnership with all four local universities and local colleges.

 So on Wednesday, I went down to Manchester Town Hall to take part in the biggest digital careers fair in the North. It was a great day and an insightful experience. I had the opportunity to speak and hand out my CV to a range of agencies such as BJL, McCann Manchester, Delineo and Access AdvertisingIt was awesome to meet like-minded people and receive valuable advice and guidance. Overall it made me evaluate what my career aims are and what department I would like to work in. Although my course has moulded me as an advertising creative, I have experience working as a content writer and I’m open to what role I can play. Check out my LinkedIn for further info about me.

The recruitment fair took place in Manchester Town Hall. It’s a truly beautiful building, especially in terms of architecture, history and character. The juxtaposition of light and dark is remarkable. I particularly loved the staircases! Here are a few mobile throw-away photos I took,

Atekka xo

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Creativity

Cardboard Chaos

I’m currently working on a live brief for Benchthat’s inspiring me both professionally and personally.

The company started out in Manchester in 1989 and has now grown to be a global brand.  To revamp the brand, they returned to their roots and opened a new look concept store and gallery. Based in the heart of Manchester’s Northern Quarter, the space  gives ‘something back to the community that nurtured it’. The Self Made gallery downstairs provides a blank canvas for the talented people of Manchester, where they can collaborate, mingle and showcase their work.

After my initial pitch to the people behind Bench, I browsed Self Made’s latest exhibition ‘All in the Wrist’.

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This second Bench Self Made Gallery exhibition is a collaboration of independent artists who are hoping to open your imagination to some rather creative techniques.

It was curated by Moot,  a local artist and curator whose work is already on a wall in the concept store. His work mixes illustration with graffiti and street art and this tendency can be seen running through the range of artists and works in the exhibition.

The exhibition showcases a range of styles, from illustration, sculpture and graffiti, all brought together by the medium of cardboard. The ‘collection of cardboard chaos‘ is created by diverse artists such as  Tasha Whittle,  Lottie Smith, TJ “KREK” Dolan,and Tea One.

I found it incredibly inspiring and thought-provoking. Cardboard as a medium is not popular so it was interesting to see the broad range of outcomes. It has encouraged me to keep my personal style and technique open; this will unlock my creativity and thought process.

My favourite was this quirky, remote-controlled cardboard owl by Tasha Whittle:

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The exhibition runs from 15th November through 8th December so do try to check it out if you’re in the area.

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  •  Interview with Moot about the exhibition here.
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