I’ve had a busy past few weeks working on a live brief for Zed Events but overall it’s been a pleasant, enlightening experience. As a team of 3, we’ve worked together successfully and came up with a great idea that the client generally approved of. There were a few issues that needed smoothing over but I believe we’re still in the running. Fingers crossed! We documented all our investigative work on a research blog. You can check it out here. Once I’ve received feedback both from the clients and my tutors, I will share my work online.
This is the first time I’ve actually enjoyed working as a team. Previously I’ve had bad experiences where other team members simply don’t do their share of work and I have had to do everything just to ensure we pass the module. To prevent this from happening, we set clear goals on what needs to be done and each member had a share of the responsibility.
Another lesson I’ve learnt is that every member of a team has a specialist area so the team should use this to their advantage. For example, it’s okay to expect the art director to design and the copywriter to write. An effective team has a range of people who contribute in different ways and complement each other. In particular, integrated campaigns need a range of skills, both in terms of how a project is organised/managed and what range of collateral is proposed to meet the brief.
Eye for Detail
Furthermore I’m a bit of a perfectionist so the quality of work by others doesn’t always reach my standard. Digital work needs to be flawless, right to each millimetre of space. At times I’ve suffered from perfectionist paralysis, this is the inability to start on a project due to the fear of not getting it perfectly right. However I’ve now learnt to advise others on how they can improve their work and criticise but in a positive, constructive way, this ensures that we’re working in a supportive atmosphere. Also on a personal level, I’ve learned not to set impossible goals or measure my self-worth through accomplishments. Grades are important but they’re not the be-all, end-all.
Do you have any tips on working in a team?