Zombie Apocalypse

The latest brief I’m working on is a live brief for Zed Events. Zed Events is a company that are both experts and innovators of zombie apocalypse survival days, based in the UK.


Each event is an adrenaline fuelled, blood-soaked survival horror event like no other in the UK. Right from arrival, you are part of an unfolding story that will play out in real-time. Every decision you make will affect the world around you. You just simply book, turn up and take part. Everything is provided for you. You just need to survive.


  • Basic weapons training (pistols and shotguns)
  • Movie-quality special effects and props
  • Realistic story lines with you as a main character
  • Amazing, atmospheric locations fit for an apocalypse
  • Adrenaline-pumping fear, dread and terror. Change of underwear is not included.

Our objective is to sell more direct tickets for Zed Events and help them become widely recognised as the world’s leading provider of high quality, immersive zombie experiences.

Check out our Zombie Brief blog, which as a team we’re using to document all research, marker visuals and idea generation.

To keep within our budget, we are looking specifically at ambient, guerrilla and experimental ideas. Here are two of my favourite zombie-related campaigns:

1. In 2010, “Hundreds” of zombie arms were placed in sewer grates, flower beds, window displays, elevator doors, etc. all over Madrid to promote the latest Resident Evil flick. Cheap. Impactful. Limited.


2. The infected have been and gone – but they have left behind the bloodied remains of their victims. Find the bodies on the morning of Thursday March 12th and win a holiday to Africa.

Thus begins Capcom’s intriguing marketing ruse for the release of Resident Evil 5 this week. Fans of the series who register at will be emailed clues for a treasure hunt with a difference. Tomorrow morning, (fake?) body parts will be hidden around Trafalgar Square – players must find as many as possible and take them to Westminster Bridge by 11am.

HERE’S a map of where you’ll find the body bits. And HERE’S where they must go.

From the press info:

Alert us to your presence by standing on the bridge, holding the artificial body parts over your head and shouting ‘Kijuju!’. We will be there, watching you, and will approach when you make yourselves known.

Points allocated for each body part – 2 points for arms, 2 points for legs, 3 points for torso , 5 points for a head. The more body parts you find and bring to us, the more points you get. The player(s) with the most points by 11am win the holiday to Africa.

Resident Evil 5 competition

The winners of the Resident Evil 5 body part hunt. They get a holiday in Gambia for their troubles.

Read more about its success HERE.


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