Advertising, Creativity

A wonderfully silly stunt by Red Stripe.

Here’s a pretty awesome stunt by Red Stripe.

Make Music in the Corner Shop

A sort of musical flash-mob with products and props instead of people, Make Music in the Corner Shop turned the whole venue into one big musical instrument for a weekend, with performances triggered when an unsuspecting punter pulled a can of the Jamaican brew from the shelf…

The shop, Best Supermarket, was radically transformed overnight from a typical neighbourhood store selling everyday goods to an all-singing, all-dancing musical masterpiece by Red Stripe lager beer for their Make Music in the Corner Shop project which brought a little slice of Jamaica to the UK for one day only.

Products on the shelves and items left scattered around the store became the most unlikely of instruments, triggered into performance when a customer chose a Red Stripe from the coller. The unsuspecting shoppers were serenaded with the tune  “A Message to You Rudy” by Jamaican musician.

The video was created by U.K.-based agency KK Outlet alongside Stinkdigital director  Greg Brunkalla and creative technologists Hirsch & Mann on the project.

It’s a brilliant idea and very well executed. The brand stands for Island living, the no frills, laid-back lifestyle of the Caribbean and this stunt perfectly expresses this.

I particularly love that the brand ‘went the whole hog’ and done it in a real shop with real people. There’s nothing more depressing than an actor pretending to be a surprised member of the public.

“As the making of video below demonstrates, there was no fakery involved. Each ‘instrument’ was individually wired up and placed on the shelves in order to blend in with the rest of the items in the shop, and all the sounds heard are created by instruments made from typical corner shop products.”

See behind the scenes here:

Via.

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