Funny is good. But smart and funny is so much better.
How many times have you seen a commercial, laughed out loud, gone to work the next day and talked about it with a bunch of colleagues and no one can recall who the client was? Some of those spots even win awards, although the trophy should rightfully be a donkey. Because we are not paid to be entertainers. We are paid to be persuaders. And you can only hope to persuade people if they remember who you are.Here are some funny ads to get you thinking: