The Evolution of Digital Advertising

How has the advertising industry evolved in the last 30 years?

PointRoll decided to take a stroll down memory lane, revisiting the history of digital ads.

The relatively recent innovations of the iPhone, iPad and others have created huge opportunities for multimedia and sometimes, entirely new industries. Digital advertising is more powerful now than it ever has been.

Where is the animated gif?

This is the problem I have with “Digital Advertising” most of these are software or execution based. Nothing talks about the evolution of Digital Ideas. Without ideas, it’s just a medium.


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