Advertising

The magic of advertising.

McCann Oslo sends a gentle nudge to remind us the magic of advertising. You don’t need a big budget to have a great idea.

In this simply charming new campaign for Norway’s Widerøe Airlines, a young child is dazzled by the special effects in his grandpa’s magic trick. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message. Flying is magical. So is this spot.

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