How best to target overworked professionals? Go to the very place they “live” – the office.
As part of their “Summer Fridays” campaign, Ultimat Vodka sent dudes with signs up the sides of buildings in Manhattan, to display messages to the workers who were stuck inside. The tongue-in-cheek signs read: ” Do You Ever Leave the Office?”, “Have You Heard About Fresh Air? It’s Amazing”, “Stop Working. Start Drinking”. They then offered them free drinks, if they left their office and came outside.
Genius idea by ad agency Amalgamated. A video of the stunt has gotten nearly 2 million YouTube views in two weeks.